Prof. Sanjiv Kumar Srivastava
School of Hospitality & Tourism

Faculty profile

Prof. Sanjiv Kumar Srivastava

Faculty Member

24+ years of teaching experience
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Profile overview

Academic information

Designation
Faculty Member
Joined KIIT
July 2026
Experience
24 years teaching4+ years industry
Education
Ph.D., Jharkhand Rai University, RanchiMBA & B.A., Utkal UniversityHotel Management, IHM Bhubaneswar

About the faculty member

Biography and academic profile

Prof. Sanjiv Kumar Srivastava is an accomplished hospitality professional and academician with over 4 years of industry experience and 24 years of teaching experience prior to joining the School of Hospitality & Tourism, KIIT Deemed to be University, in July 2026. He is a graduate in Hotel Management from the Institute of Hotel Management (IHM), Bhubaneswar, holds a B.A. and an MBA from Utkal University, and earned his Ph.D. from Jharkhand Rai University, Ranchi.

Before joining KIIT, he served at Birla Institute of Technology (BIT), Mesra, for 18 years, contributing significantly to hospitality education and institutional administration. During his tenure, he also served as Coordinator of Training and Placement for the Department of Hotel Management and Chairman of the Institute Guest House Committee.

Prof. Srivastava specializes in service quality enhancement and professional training in the hospitality sector. He has conducted training programmes for service personnel from several reputed hospitality establishments, including Gymkhana Club, Ranchi; Chanakya BNR Hotel; Capri Hospitality Services Pvt. Ltd.; and the guest houses of Hindalco and Tata Steel. His professional interests focus on strengthening service standards, developing workplace competencies, and bridging the gap between hospitality education and industry expectations.

Research & publications

Book and published work

Book authoredSrivastava, S. K., Srivastava, P., & Shandilya, G. (2017). An Introduction to Hotel Industry. University Science Press.
  1. Srivastava, S. K., Ekka, P., & Kumar, P. (2025). A study of the effects of predictive personalization and generative-AI-driven campaigns on consumer engagement and brand trust within AI-enhanced marketing. Advances in Consumer Research, 2(6), 461–473. View article ↗
  2. Kumar, P., Srivastava, S. K., & Ekka, P. (2025). Evaluating service quality and customer satisfaction in the Indian hotel industry: An empirical study using the SERVQUAL model. European Economic Letters, 15(2), 5299–5314. View article ↗
  3. Srivastava, S. K., & Dubey, A. (2024). Impact of service quality on customer satisfaction: a critical review under Indian hospitality sector. Journal of Southwest Jiaotong University, 59(2), 122–138.
  4. Sinha, A. P., Srivastava, P., Srivastava, S. K., Asthana, A. K., & Nag, A. (2024). Customer Satisfaction and Loyalty for Online Food Services Provider in India: An Empirical Study. Vision: The Journal of Business Perspective, 28(3), 327–343. View article ↗
  5. Srivastava, S. K., & Dubey, A. (2024). Impact of service quality on customer satisfaction: An empirical study with Indian hospitality industry. African Journal of Biological Sciences, 6(12), 1413–1430. View article ↗
  6. Srivastava, S. K., Dubey, A., & Kumar, P. (2024). Impact of service quality on customer satisfaction in the star category hotels of India. African Journal of Biological Sciences, 6(12), 1431–1440. View article ↗
Show all 17 publicationsShow fewer
  1. Chatterjee, R., & Srivastava, S. K. (2022). Validation of CRM variables on customer satisfaction, loyalty, and commitment in the mid-market hotel sector. International Journal of Hospitality & Tourism Systems, 15(2), 133–141. View article ↗
  2. Sinha, A. P., Srivastava, P., Asthana, A. K., Srivastava, S. K., & Nag, A. K. (2022). Customer satisfaction and loyalty for online food service providers in Jharkhand State: An empirical study. International Journal of Customer Relationship Marketing and Management, 13(1), 1–23. View article ↗
  3. Kumar, P., Srivastava, S. K., & Shandilya, G. (2021). A strategy of using Facebook for digital advertising in all of the hotels across India. Psychology and Education, 58(5), 2454–2462. View article ↗
  4. Srivastava, S. K., Chandra, B., & Srivastava, P. (2019). The Impact of Knowledge Management and Data Mining on CRM in the Service Industry. In: Nath, V., Mandal, J. (eds) Nanoelectronics, Circuits and Communication Systems. Lecture Notes in Electrical Engineering, vol 511. Springer, Singapore. View article ↗
  5. Sinha, A. P., Srivastava, S. K., Pandey, R. K., & Asthana, A. K. (2019). Identification and validation of CRM factors on customer satisfaction and loyalty in the mid-market segments of the hotel industry. International Journal of Research in Advent Technology, 7(11), 12–19. View article ↗
  6. Srivastava, S. K., Chandra, B., & Shandilya, G. (2018). Customer relationship management (CRM) on customer loyalty and retention in hotel industry of Jharkhand. International Journal of Civil Engineering and Technology, 9(1), 784–796.
  7. Srivastava, S. K., Chandra, B., & Sinha, A. P. (2018). Effectiveness of knowledge management on customer relationship management in hotel business performance. Journal of Environmental Management and Tourism, 9(6), 1277–1288. View article ↗
  8. Srivastava, P., & Srivastava, S. K. (2018). Emotional labor within hotel industry: A case study of hotels in Ranchi. International Journal of Management Studies, 5(3), 38–43. View article ↗
  9. Srivastava, S. K., Srivastava, P., & Chandra, B. (2018). An impact of customer relationship management (CRM) variables on customer satisfaction in the mid-market segment of hotel sector in the state of Jharkhand. International Journal of Research in Management & Social Science, 6(2(1)), 5–14.
  10. Srivastava, S. K. (2015). An empirical study on FDI in service sector. Asian Mirror, 2(1), 1–14.
  11. Srivastava, S. K. (2015). CRM: A paradigm shift in hotel marketing. Asian Mirror: International Journal of Research, 2(1), 21–28.

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